
Portfolio / 03
Upwell
Lebanon & MENA · Launched in 2026
Functional BeveragesCompany overview
Functional wellness beverages designed for modern lifestyles. Its twist-to-mix smart cap keeps powdered ingredients separate until consumption, enabling fresh, convenient, low-calorie drinks.
Key highlights
- A twist-activated smart cap releases functional powder into the water
- Range covers coconut matcha, collagen + creatine, clear whey and protein with electrolytes
- Products target everyday wellness with no added sugar and simple grab-and-go use
Partner's role & contributions
Roy Yammine and Bechara Koyess — Co-founders
Commercial impact
5 Markets¹KSA, Jordan, Mexico, Australia
900KProjected annual sales (bottles)²
3.4Mn USDProjected annual sales (USD)²
¹ Currently at an advanced negotiation stage.² End of 2028.