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Upwell

Lebanon & MENA · Launched in 2026

Upwell logoFunctional Beverages

Company overview

Functional wellness beverages designed for modern lifestyles. Its twist-to-mix smart cap keeps powdered ingredients separate until consumption, enabling fresh, convenient, low-calorie drinks.

Key highlights

  • A twist-activated smart cap releases functional powder into the water
  • Range covers coconut matcha, collagen + creatine, clear whey and protein with electrolytes
  • Products target everyday wellness with no added sugar and simple grab-and-go use

Partner's role & contributions

Roy Yammine and Bechara Koyess — Co-founders

Commercial impact

5 Markets¹KSA, Jordan, Mexico, Australia
900KProjected annual sales (bottles)²
3.4Mn USDProjected annual sales (USD)²
¹ Currently at an advanced negotiation stage.² End of 2028.